the PINK CUBE Test Your Breast

INITIATIVE

Early detection of breast cancer can save lives. The earlier a tumour is detected, the greater the chances of recovery, and the less burdensome the treatments. That is why Switzerland needs nationwide early detection programmes for breast cancer.

PINK CUBE Test Your Breast is a unique initiative to promote breast cancer prevention in Switzerland. It raises public awareness, imparts knowledge, and promotes early detection.

The heart of our work is the PINK CUBE Road Show, which takes place every year to mark Breast Cancer Awareness Month in October.

What we do

Raising public awareness of breast cancer
Informing the population about Breast cancer, prevention and early detection with gynaecologists
Networking of stakeholders from science, business and politics with the common goal, Fighting breast cancer
Political commitment for the widespread introduction of mammography screening programmes in Switzerland
PINK CUBE Roadshow - the PINK CUBE tours Switzerland and brings breast cancer awareness directly to the people

OFFER

PINK CUBE brings breast cancer awareness directly to the people

In the mobile consultation room PINK CUBE, visitors can learn what is important for the early detection of breast cancer and how they can actively support their breast health themselves.

Counselling

about breast cancer, risk factors and recognising possible signs of breast cancer.

Clarification

about early detection and mammography. Information about breast cancer screening programmes in the canton.

Examination by gynaecologists

Palpation of the breast and instructions for self-examination.

App Breast Test

Introduction to the BREAST TEST app for integrating the palpation test into the monthly routine.

DEVELOPMENT & IMPACT

From pilot project to sustainable initiative

The PINK CUBE breast cancer awareness campaign was launched in 2022 by MSD Merck Sharp & Dohme as a pilot project – under the patronage of the patient organisation EUROPA DONNA Switzerland, with the aim of raising public awareness of breast cancer and the important role of early detection – in a straightforward, open and approachable manner.

The implementation was so successful that the project was continued on a larger scale in 2023.

To ensure further growth and sustainable impact in breast cancer prevention and early detection, the project was organisationally re-established in 2024 and transferred to an external partner.

Today, PINK CUBE Test Your Breast is a unique multi-stakeholder initiative that unites patient organisations, science, politics, and business, working together to make a difference in the fight against breast cancer.